SSAB Swedish Steel is the largest steel manufacturer in Northern Europe. With about 10,000 employees worldwide SSAB is also the market leader as a niche provider for high strength steels. The Swedish company has a rich heritage and is synonymous with supreme quality, competent technical consulting as well as continuous innovations. GfG assists SSAB Swedish Steel in campaign communication, media and event design as well as strategic marketing activities.
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Support for ‘High Strength Steels’ seminars
An essential element of SSAB’s corporate philosophy is its technical consulting competence. For this reason SSAB regularly offers seminars in order to convey the benefits of high strength steels and the optimum utilisation of their potentials. GfG contributes to these seminars by providing relevant communication media – from invitations to seminar materials and presentation tools.
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Brochures and info material
GfG develops the concept for and designs a large number of brochures for SSAB which are geared towards specific target groups. It translates the subject of steel in ever new exciting and innovative ways in cooperation with its client.
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‘Docol Roll’ campaign
Can steel be extremely strong and at the same time easily pliable? Yes it can. GfG developed the concept of a multimedia campaign for the market launch of a new type of steel. The campaign culminated in an exclusive event at the EuroBLECH 2008 trade fair in Hanover. All media were employed at this event, from brochures to room decorations and promotional material – as well as an image film which demonstrated the material’s special properties. Moreover, the multi-step customer mailing, the handling of the tradeshow invitations and the design and planning of the event at the trade fair venue were managed by GfG. Simultaneously such online media as website and newsletter were developed.
